I’ve always found Tata’s Safari advertisements incredibly brilliant. One cannot help but shudder with excitement when the ‘reclaim your life’ slogan is recited in that calm yet trancelike tone. Of course the car itself (or as they claim – SUV) isn’t spectacular but that’s not the point at all. The most recent Safari ad is by far the best of the lot. It asks a series of questions interlaced with spectacular shots of fascinating locales of New Zealand.
If you looked back on your life, what would you remember? The corner office? The corporate powerplays? The VIP lounge? What would you remember?
Somehow I relate to all these questions. But really now, WHAT would I remember? None of all that I hope.
Indeed, I’d love to reclaim my life. If only I knew how to; without losing my job that is! I’ve often prided myself as a leader, a charismatic one even. The incumbent virtue of leadership demands, rather mechanically, decisiveness at all times. Yet I can’t make such decisions concerning myself. Attempting to answer the question – ‘to do, or not to?’ has left me puzzled for quite a while now.
Every week I find some free time during which I browse the World Wide Web in search of holiday destinations. I’ve bookmarked quite a few interesting packages. But of course, nothing has materialized as yet.
One would argue that I’m just lazy but the truth unfortunately is far removed. I think I’ve grown accustomed to the feeling. I’ve let myself, for far too long, stay in the comfort of the discomfort that I'm getting used to. Tragic, yes?
So yes, I must reclaim my life, and soon. My once-upon-a-time ingenious mind shall conjure a solution. Soon!
-Fahad
Monday, April 13, 2009
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